Quick update on the AI Cohort.
We opened enrollment three weeks ago. As of this morning, 17 people have paid and enrolled. The cohort starts April 13.
At 11 AM ET today, the price goes from $1,499 to $1,799. I wanted to send one note before that happens.
Here's what caught my attention about the enrollment so far.
Companies are sending teams, not individuals.
One company sent 6 people. A mid-size accounting firm sent 3. A financial services company sent 2. That pattern tells me something. These aren't individuals experimenting. These are companies making a bet that their people need to learn this.
And I think they're right.
What the cohort actually is.
6 weeks. Every Monday from 12:00 to 1:30 PM ET. You show up, I teach you how to build AI systems for your business using Claude Cowork. No code. No terminal. It's a desktop app.
Plus dedicated office hours every Thursday from 12:00 to 1:00 PM ET. Bring whatever you're stuck on. We work through it together.
All sessions are recorded. If you miss a Monday, you watch it and catch up. Nobody falls behind.
20 spots. Small group so everyone gets hands-on guidance.
What people built last time.
I ran this twice before. Here's what happened:
A biotech founder built a customer-facing AI prototype in 2 days. His words: "I just did 6 months of work with multiple people in about 2 days."
A screening company owner replaced a legacy software product in two weeks. He said it took 9 months off his product roadmap for 2026.
The COO of a $60M company learned to read his engineering team's technical files and actually collaborate on builds. That bridge between business and technical is worth more than any tool.
These are real results from real business owners. Not developers. Not tech companies. Business owners who had never used a terminal in their lives.
What changed for Cohort 3.
Claude Cowork is a desktop app launched during Cohort 2. You open it and start working. Setup happens before Day 1 via pre-recorded videos. When you show up on Monday, you build. Zero time wasted.
Cost dropped too. $20/month for Claude Pro instead of $40/month across multiple tools.
The deadline.
The price goes to $1,799 at 11 AM ET today. That's a $300 difference.
If you've been thinking about it, you have a few hours left.
If you want to see what the course looks like first, here's the recording of the live webinar I ran last week. I built a complete lead generation system in 30 minutes — live, no slides, no code.
Watch the webinar recording. (Passcode: #PwYw9fS)
20 spots. 17 taken. Starts April 13.
Questions? Reply to this email.
Alan