Your Business Doesn’t Care What Book You Just Read

“The company needs what the company needs. It doesn’t need what you just learned.”

I said this to a client last week and wished someone had said it to me ten years ago.

Back then, I was the king of coming back from conferences with 1,000 shiny new ideas. I’d dump them on my team, chase them hard for two weeks, then… nothing.

Why? Because it’s almost impossible to sustain effort on something that doesn’t matter. Deep down, I knew those ideas weren’t moving the needle.

What a Company Needs From It’s Owner

What your company actually needs is never a thousand things. It needs one thing.

At any given moment, every business has a main pivot point — the one choke spot where, if you apply pressure, everything else starts moving. That’s the bottleneck. And your only real job as an owner is to find it, throw your weight at it, and keep hammering until it breaks loose.

When I finally stopped chasing shiny objects and just did that, everything clicked. Growth got simpler. Decisions got clearer.

The formula is stupidly obvious. Here’s how I described it on another coaching call the next day:

“What’s the bottleneck? Okay, it’s leads.

Then how did I get leads before? Did that work? Yes?

Go do more of that.

It didn’t work or it stopped working?

What have other people done that are successful in your field?

Ok, copy that.

Don’t talk about anything else until you do that.

When the bottleneck shifts—say now you can’t close leads—you ask, how did I close before? 

Just keep repeating that cycle.”

That’s business ownership. Not juggling a thousand priorities, not chasing the next hack. Just finding the one point of maximum leverage and crushing it.

Alan

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